3 Ways to Say “Free” in Subscription Marketing
One of the biggest secrets to success in subscription marketing is leveraging the word “free” in your copy Unlike most other marketers, those in subscription marketing can sell the same product at...
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The Best Digital Magazine Examples and Why We Love Them
When WIRED went live with the world’s first iPad magazine – a mere six weeks after the iPad’s debut – it sold 24,000 copies in the first 24 hours. For a few years, most magazine publishers and...
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5 Pubs Who Abandoned Print For Digital-Only Magazines
Digital-only magazines have had their ups, downs, and (in some cases) its “in-betweens.” While some digital magazines have remained powerful and influential after going digital, others have since been...
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Digital-Only Magazines: A Publishing Trend That Continues to Grow
Press Gazette recently revealed the 24 top newspaper and magazine websites that are occupying the list because they have reached the 100,000 digital-only subscriber mark. On the list of magazines are...
View ArticleWhat Are Online Magazines? 3 Digital Magazine Archetypes Every Publisher...
Do you run or contribute to an online magazine? Most of our readers would consider themselves in the magazine publishing industry – that is true. But when it comes to your digital magazine strategy, do...
View Article12 Best Resources For Creating an Online Magazine
It’s a good time to be a publisher. Brands have launched their own brand magazines, and many publishers have gone digital-only. In our minds, there’s not a competition between print and digital, more...
View Article9 Desired Digital Magazine Features Explain Why Apps Are Out and Web Editions...
Contrary to what you’ve probably been thinking, the ultimate digital magazine is built in a browser, not an app. That’s why web magazines are skyrocketing to success because users are quickly figuring...
View ArticleA Simple Digital Magazine Framework for Planning and Modeling
Publishers are embracing digital magazines because users are. And it’s true for B2C and B2B, as well as pure paid subscription, controlled circulation, or both. These publishers are taking advantage of...
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The 3 Truths of Building a Magazine Audience
If you want to build a magazine audience, the foundational principles of Buddhism teach you that life is suffering, and that to live a better life, you must learn how to be content with that. No...
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The Magazine Pricing Guidelines Making Publishers with All-Access Products...
Magazine pricing strategy has certainly evolved over the past decade. Back in 2013 we still believed that universal pricing was the best way to handle print, website, and tablet products. And at the...
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